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    Published on September 11, 2023 last updated on September 11, 2023

    Google expands its AI-powered search to India and Japan

    The end of August marked the introduction of Search Generative Experience (SGE) by Google in India and Japan.

    The AI-powered search was first introduced in May in the United States of America so as to make information easy to understand and comprehend. For the past 25 years, Google has invested in building the science and craft of its search engine. 

    This innovation offers summarized search results, simplifies shopping choices, and boosts web content discovery. Google is committed to transparency and responsible AI usage. The feature debuts in Search Labs for user feedback and enhancements. Ads are a vital part of web function, and thus, search ads will continue to appear and will help users find the perfect product they’re searching for while making ads distinguishable from organic searches.

    “With new breakthroughs in generative AI, we’re again reimagining what a search engine can do. With this powerful new technology, we can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organized, to help you sort through and make sense of what’s out there”

    -Elizabeth Reid, Vice President & GM, Search (Source: Google Blog)

    The SGE feature has region-specific customizations. In Japan, users can use generative AI in their native language, while India supports both English and Hindi, offering voice input for queries. Furthermore, a new feature allows users to access web pages connected to AI-generated responses. 

    "We’re also launching with voice input, so users can simply speak their query instead of typing it and listen to the responses. Search ads will continue to appear in dedicated ad slots throughout the page"

    -Google (Source: Engadget)

    Younger users, particularly those aged 18-24, have shown a preference for SGE, appreciating its conversational approach

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    avatar Jivika Lillaney

    Jivika Lillaney

    Content writer at Didomi. I am a digital creator who loves to explore the world and tick off things on my bucket list!